Valuing a Pub, Tavern or Club on the Gold Coast

A beachside hotel in Surfers Paradise, a family tavern in Nerang or Coomera, or a surf club with a bistro and gaming room can each hold several assets at once, and every one of them is priced on its own evidence before the parts are added up.

A Gold Coast pub, tavern or club is valued by splitting out what would actually change hands: the trading business, the liquor licence, the gaming machine position and, where it is owned, the freehold. Sales of comparable venues, read as a multiple of maintainable earnings, lead for the trading business, while the licence, the gaming position and the property are each valued separately so nothing is counted twice.

What brings Gold Coast licensees and club boards to a valuation

Most hotel engagements start with a transaction. A leasehold operator in Broadbeach is selling the business, a freehold going concern in the northern growth corridor is coming to market, one shareholder in the hotel company wants out, a lender is reviewing a facility secured over the venue, or a separating owner needs a figure at a fixed date for property proceedings in the Federal Circuit and Family Court's Brisbane registry. Club boards call when a merger with a neighbouring club is on the table, or before they sell surplus land beside the greens or car park.

Each of those situations turns on the same problem. An asking price usually wraps the trade, the licence, the gaming room and the building into one number, and a buyer, a bank or a court will want each piece shown separately. Pulling them apart is the bulk of the work.

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Finding the sales that genuinely compare

The Market Approach leads. Hotels and taverns across Queensland change hands regularly through specialist brokers, with lenders paying close attention, so actual sales say more about value than any forecast.

The first cut is what interest was sold: a freehold going concern, a leasehold business and a sale of gaming entitlements on their own are different deals. We then narrow by venue type, location, licence type and trading hours, the number of machines the venue is approved to run, and the balance of bar, bistro, bottle shop, accommodation and gaming income, before reading each price against maintainable earnings.

Gaming income is analysed on its own. How long it lasts depends on what the venue's gaming machine licence permits, how many machines are approved, the conditions attached and the operator's harm-minimisation duties, and none of those touch the food and drink trade.

Earnings check

The licensee's own hours are costed as a salaried venue manager and, where the operator also owns the building, a market rent is charged before sustainable earnings are capitalised. That keeps what the trade earns apart from what the property earns.

Asset check

Bar, cellar and kitchen plant, bottle shop fittings, accommodation fit-out and gaming equipment are valued at market, with the liquor licence and the gaming position added as separate assets. Where trading results are weak, the gaming position on its own can outweigh the business, and the report says so.

Adjustments that matter in a licensed venue

These are the first adjustments a reviewing valuer checks, so the report sets each one out with its reason. For pubs, taverns and clubs on the Gold Coast they generally include:

Licensed venues across the Gold Coast

Queensland puts both halves of a gaming venue under one regulator. The Office of Liquor and Gaming Regulation (OLGR) grants and transfers liquor licences under the Liquor Act 1992 (Qld), fixing the licence type, hours and conditions, and it also administers gaming machine licences under the Gaming Machine Act 1991 (Qld). A venue is only worth what its licences let it do today, so the report records the licence types, the number of approved machines and any conditions before a single comparable sale is chosen.

On the coast the gaming position often draws the closest scrutiny from buyers. The gaming machine licence attaches to the premises and caps the machines that can be operated there, and the entitlements behind those machines need OLGR approval when they are bought, sold or moved. In suburban taverns from Helensvale and Coomera down to Nerang and Mudgeeraba, and in the larger community clubs, the gaming room can carry a big share of total value, so we never fold it into a single goodwill figure.

Trading position changes the picture again. Hotels in Surfers Paradise and Broadbeach live on visitors, events and late-night trade in precincts with extra licensing obligations; venues at Burleigh Heads, Palm Beach and Coolangatta mix holidaymakers with a loyal local following; inland taverns rely on their bistro, bottle shop and gaming room; and surf life saving, RSL and sporting clubs answer to members as well as patrons. Nationally the count of accommodation and food services businesses rose only 1.3 per cent in 2025 to 2026 (Source: ABS, Counts of Australian Businesses, July 2022 to June 2026, released 18 August 2026), so buyers price each venue on its own position, not on growth in the sector.

1.3%
increase in accommodation and food services businesses Australia-wide over 2025 to 2026
Source: ABS, Counts of Australian Businesses, July 2022 to June 2026, released 18 August 2026
2 Acts
apply to a Queensland gaming venue, the Liquor Act 1992 (Qld) and the Gaming Machine Act 1991 (Qld), with OLGR administering both
4 assets
can sit inside one venue sale: the trade, the liquor licence, the gaming position and the freehold, each given its own value

How the report is put together, and how it is challenged

The report records the purpose, the standard of value, the valuation date and the information relied on, and names any gaps. It explains the approaches considered, the method used under each, every earnings adjustment and why it was made, and how the results were balanced into a range, written so a non-specialist can follow it.

Licensed venue valuations draw hard scrutiny because the sums are large and the asset mix is tangled. Whether the hotel is at the centre of a shareholder dispute in the Supreme Court of Queensland, a club board must justify a merger to its members, or a refinance is going before a credit committee, the first question tends to be how much of the price is gaming and how much is trade. Our reports are prepared in line with APESB, APES 225 Valuation Services and signed by a certified valuer prepared to explain that split and defend it.

Put this to a valuer before engaging them

Ask how the gaming position will be separated from goodwill, and what evidence will back each number. If the answer is a single figure for both, the analysis has not been done.

Which report a licensed venue needs

An Indicative valuation fits a licensee sizing up an approach from a hotel group or deciding whether to put a leasehold on the market. It is for internal decision-making and is not written for third party reliance. A Summary report fits buying or selling a leasehold business or a freehold going concern, renewing a lease or refinancing. A Detailed report is required for a shareholder dispute, a family law matter, a club merger or an insurance claim, where another expert is likely to pick over the opinion.

Ask who else will read it. If a court, the ATO, a lender or an opposing valuer will test the number, the report has to be deep enough to answer them.

Indicative

For internal decision-making. Useful for testing an offer, setting an expectation before a negotiation, or deciding whether to go to market. It is not written for third party reliance.

Summary

Sets out the approaches applied, the normalisation adjustments made and the reasoning behind the conclusion. The usual choice for a sale, an ownership change or a finance application.

Detailed

Applies and reconciles all relevant approaches in full. The level required where a court, the ATO, a lender or another expert will review the opinion.

Compare the three report types

Questions about valuing Gold Coast pubs, taverns and clubs

We first identify what is being sold, then value the trading business mainly against sales of comparable venues, as a multiple of maintainable earnings after a salaried manager replaces the licensee. The liquor licence, the gaming position and any freehold are valued separately and added, so each part is supported by its own evidence.
Yes. Gaming income depends on the gaming machine licence, the number of approved machines and the conditions attached, not on how well the bar or bistro trades. We analyse it on its own and show its value apart from the goodwill, because buyers, lenders and courts all want to see that split.
A leasehold sale transfers the business and its licences, so the term left, the rent and any review clauses drive the price. A freehold going concern includes the land and building as well, so we charge a market rent against the trade, value the business on that footing and treat the property as a separate interest.
Its worth comes from what it allows: the licence type, the hours, the conditions and how much of the venue's profit relies on them. Licences are issued under the Liquor Act 1992 (Qld) and a transfer to a buyer needs OLGR approval, so the report values the licence as a distinct asset and flags any risk to that approval.
Usually it will. A buyer needs enough term and option periods to earn back the price and any refurbishment, at a rent the trade can carry. A lease with only a few years left, a market review due soon or tough make-good terms can take a meaningful amount off the business value.
Certified reports are delivered from seven business days once the information arrives. The usual holdups are three years of accounts, monthly trading split by department, gaming reports, the liquor and gaming licence details, the lease and any finance or management agreements.
They lift trade for short bursts, and a buyer will not pay as if every week looked like that. We look at monthly results across at least two years, average the event peaks into the full year, and cost the extra security, staffing and compliance those weeks bring. A venue that depends on a handful of event weeks carries more risk, and the multiple reflects it.
Often, because a club is not run to return profit to owners and is usually not sold the way a hotel is. A club valuation tends to support a merger, a sale of surplus land or assets, or a board's planning, so we look closely at what members and the governing rules allow, as well as the trading results and the gaming position.

Book a Free Consultation

Talk your situation through with a certified valuer before you commit to anything, at no cost.

Andrew Mackson
Andrew Mackson, CFA, ABV, CBV
Managing Partner · 15+ years
Book a Free Consultation →

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